Drop in this week's and last week's GMV Max exports — one full account export covers everything, or add per-campaign files if you prefer. The numbers compute in your browser; Claude reads the result and writes the insight and action sections. Nothing is saved.
MTD figures are typed in — they don't come from the weekly exports.
Pick the start date — the end date and the prior week fill in automatically (adjust if needed).
Drop the full account export (all campaigns in one file) for the prior and current week. The account block, top creatives, and — when the box below is checked — the per-campaign breakout all compute from this single pair. Campaign cards below are optional.
Groups rows by the campaign column in your export and builds a per-campaign Spend / Orders / ROI block — no separate files needed. Uncheck for an account-only report.
Only needed if you upload separate per-campaign files instead of, or in addition to, the full export above. Each card takes a prior- and current-week file.
Files are parsed locally in your browser and never uploaded. Only the computed metric summary is sent to Claude to write the narrative.
Regis Social Media · internal tool